Sport · Nature · Impact

Sport is more than performance.

We believe sport is born from the wild impulse within each of us.

Freedom. Nature. Pushing our limits.

Our vision

Making sport a source of inspiration, connection and positive transformation.

Wild Impulse brings together brands, projects and communities under one shared ambition: to create meaningful experiences for individuals, communities and the planet.

Our compass

The Wild Code

Sustainability & innovation

Driving responsible solutions and rethinking the future of sport without compromising performance, quality or athlete safety.

Sport & experiences

Creating meaningful sporting moments — from competition to pure adventure — always inspired by the wild.

Accessibility & well-being

Making sport accessible, encouraging people to move, feel good and connect through shared experiences.

Our ventures

Three worlds.
One impulse.

From outdoor adventures and team experiences to high-performance equipment, each venture develops its own expertise while sharing the values of Wild Impulse.

Outdoor races & expeditions

SOVAGE

More than a race, SOVAGE creates sporting expeditions and human adventures in the heart of nature. Its adventure-raid formats combine trail running, packrafting and mountain biking for those seeking far more than a finish line.

Visit SOVAGE

Field hockey performance & lifestyle

OREGON HOCKEY

Founded in 2015, Oregon Hockey brings a fresh and authentic spirit to field hockey. The brand combines performance, contemporary design and a strong commitment to sustainability, creating products for athletes who pursue purpose beyond the game.

Visit Oregon Hockey

Outdoor team-building experiences

OUTWILD

Outwild designs outdoor team-building experiences that turn groups into stronger, more connected teams. From discovery days to full adventures and bivouacs, nature becomes the setting for genuine collaboration.

Visit Outwild

The founders

Three brothers.
One shared vision.

United by sport and entrepreneurship, we bring together approximately 35 years of experience in building businesses, elite sport, major sporting events and leadership within global organisations.

Entrepreneurial drive
Elite athlete perspective
Event expertise and an extensive sports network

Let’s move forward